Social and economic disparities, rapid development and the increasing utilisation of natural resources, waste disposal and pollution, an increasing human population and the ever-changing needs of a dynamic society are creating continuous conservation challenges in Namibia.
NEWS strives towards a balance between the need for development, economic growth and equality and the need to sustain a healthy environment.

NEWS does not intend to be controversial or to slow down or hamper development, but rather seeks positive dialogue and constructive co-operation with all environmental stakeholders and disseminates environmental information in order to facilitate informed and positive decision-making at all levels - with the aim of achieving sustainable living and development.NEWS does not have the capacity to take direct action on all environmental issues in Namibia, but rather focuses on monitoring issues through the collection and distribution of information in order to facilitate positive action. Where possible, NEWS works in close collaboration with Partner Organisations and relevant stakeholders to address issues.